OUR STORY
Athénée, as its name suggests, inspired by the capital of Greece, is a creative product expressing the city’s zeitgeist while blending in inspiration, references & ideas from all over the world and across disciplines.
Just like Athens, Athénée is a collage of feelings, historical & multicultural references, sounds, colors & tastes, thanks to which, it appears with many faces, moods or means of expression. It’s a creative ongoing project, ever changing and ever transforming, while maintaining its unique vibe, just like its origin has done.
As a radical spirit, it emerges from the need of a multi-faceted female personality to elaborate on all its contrasts: bold but calm, social but reserved, chic but funky. Contrasts create the original vibe of Athénée, translated in unique pieces that feature a combination of exuberant geometries, bold patterns & vibrant colors, meant to stimulate positivity through boldness.
Athénée's dna finds its references to the uniqueness of past times, the positivity of the 80s and the carefreeness of the Yeyé, going along with the radical boldness of the Memphis;
It bares the nostalgia of a past when bold & color was the must, yet adjusted to pieces made for the present times.
Pieces created for positive & curious contemporary women, joy & pleasure-seekers, that don't take themselves too seriously. If positivity can be transmitted, boldness should be transmitted!
Fashion is just the starting point, because Athénée's boldness is a lifestyle. Bold is more, less is a bore.
Follow along!